Friday Junk Food: Golden Gaytime

The name of the iconic Australian ice cream came up in the comments and yes, that is the actual name. There’s even a lengthy statement about the name on the corporate brand page:

“The meaning behind the Gaytime name has not changed since its iconic debut in 1959 – it is, and always has been for everybody to enjoy, no matter who you are or who you love. However, we are very mindful that the world has changed since the first Gaytime was made, and culture and language has also evolved over time”

https://www.streetsicecream.com.au/brands/golden-gaytime.html

That leads into a more generic statement about corporate values and support for the LGBTQIA+ community. So, its not a case of a big multinational trying to cash in Pride month marketing but it is also not not that either.

Sharp-eyed readers not from Australia will notice that the “Streets” logo looks familiar. That’s because underneath the cosy local ice-cream brand is the giant Unilever corporation. Various ice-cream companies have been consumed over the years by this vast company and it ties them altogether under a meta-brand called “Heartbrand”. So, yes, if you are tucking into a Walls ice-cream in the UK that’s all part of the same thing, as is these days (less obviously) Ben and Jerries.

What is it exactly? It’s an ice cream on a stick. Officially “Toffee flavoured ice cream in compound chocolate and coated with biscuit crumbs”

Here it is unwrapped:

And here is a careful dissection:

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20 responses to “Friday Junk Food: Golden Gaytime”

  1. And who would have thought that the merger of a British soap maker and a Dutch margarine company could produce such evident deliciousness!

    Liked by 1 person

  2. The two versions of this in the US are the Strawberry Shortcake — strawberry-flavored center, surrounded by vanilla ice cream, dipped in vaguely strawberry-flavored crumbs — and the Chocolate Eclair — chocolate, vanilla, vaguely chocolate crumbs.

    The most famous producer is Good Humor, a Breyer’s sub-brand, and thus also Unilever now.

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      • You’d be wanting Streets Viennetta, which is sold not as a paddle pop, but a block that requires cutting into serving portions. Plenty of chocolate embedded in that.

        Or maybe a Memphis Meltdown (Tip Top, NZ). I haven’t seen one for ages, but I imagine they’re still around. Back when I volunteered in the school canteen, there was a conscious effort to at least try to provide healthier snacks for the kids to buy. To that end, we sold Streets Rainbow Paddle Pops, which (let’s face it) are pretty bland. Some of the mums wanted something more exciting for their own consumption, so we started ordering in Memphis Meltdowns. No sooner did the kids find out about it than they mobbed the service window to buy them for themselves!

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  3. Kimd of Feast like? With caramel ice cream rather than chocolate?

    Since my diabetes diagnosis a couple of years ago I don’t really do ice cream. I save my carbohydrates for buttered toast and the occasional Aussie licorice.

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      • I hadn’t realized it at first either but after I went back to re watch Silence later…well that voice is unmistakable. The very definition of gravelly. It’s also the only thing I remember about the film Joy Ride from 2001 (not the completely different 2023 film).

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        • Basically, I’d been talking with a friend about Silence of the Lambs and what a great cast it had and that led naturally to “I wonder if the serial killer guy was ever in anything else”, which led to checking Wikipedia, which led to oh shit he’s Leland Stottlemeyer. I’d never have made the connection.

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  4. Good for making teenagers snicker since – well, since I moved here anyway. Though they’ve moved from daggy into a kind of ironic coolness recently, I think. Enough that you can now get Golden Gaytime cake mixes of various kinds (which are about as good as the icecream).

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