I don’t buy the quantity of comics I used to in the 1990s — age partly, but the time I spent shifting continents* broke my comic habit because I just didn’t have a regular comic shop. Even so, I’m sad to hear that DC is closing down the Vertigo imprint.
“DC has announced that, starting in January 2020, it will close the DC Vertigo, DC Zoom and DC Ink imprints in favor of a new publishing strategy to release all published content under the DC brand. At the same time, a new age-specific labeling system will be introduced for DC content, identifying content aimed at pre-teen readers, general audiences and material aimed at readers 17 and older.”https://www.hollywoodreporter.com/heat-vision/dc-closing-down-vertigo-imprints-1220225
‘Age’ really misses the point. It’s true that Vertigo books were pitched at the ‘mature’ audience but distinction wasn’t that Vertigo comics might have sex or violence in them but that they would attempt smarter and more thoughtful stories.
The headlines focus on the famous titles, Gaiman’s Sandman obviously (which technically predated Vertigo) but also later series like Fables and Y-The Last Man. What I’m nostalgic about though was the numerous shorter run comics Vertigo published in the 1990s, most of which I can’t even remember but which were just there. You could pick up something weird with an odd story line that would go off into strange place for a few months and then be done.
I remember being unwell one weekend decades ago now and my friends heading off into the city and when they came back they had popped into a comic shop and just bought the first Vertigo comic they didn’t recognise for me. That’s top notch friendship.
I guess rationalising your range of imprints makes sense but I’m glad Vertigo existed when it did. I didn’t really buy or read any other kind of DC comics at that time, I got my superhero fix for Marvel, but Vertigo was different. Under Karen Berger’s guidance, it was a cultural phenomenon that had an influence far beyond the scope of its sales.
*[I mean I shifted between continents. I wasn’t manually moving continents around like I’m the person who was in charge of continental drift for a few years.]