Multiple news sources are covering that the new (and as yet unseen) Captain Marvel movie is being review-bombed by right wing trolls. The amount of coverage of this has itself increased just in the past few hours but this link seems to be one of the first articles on it: https://comicbook.com/marvel/2019/02/19/captain-marvel-rotten-tomatoes-fake-reviews-sabotage/
I’d actually thought about writing about how the alt-right campaign against the film had started to warm up the other day after seeing our old-pal Vox Day jump on the bandwagon (archive link)…but didn’t because I’m lazy and/or got distracted. What I can offer instead of an amazingly insightful prediction that obnoxious misogynists are about to be misogynistic obnoxiously is some graphs!
I grabbed the review data from Rotten Tomatoes so that I can show graphically the influx of reviews. Unfortunately, I would have liked to show another film for comparison but it’s hard to get a like for like. The nearest equivalent with a similar release date and no pre-screening reviews yet is Disney’s live action version of Dumbo. That has only one page of user reviews/comments so far, as opposed to Captain Marvel’s six pages but I don’t think it is a like-for-like in terms of organic interest.
Here’s the first graph for Captain Marvel. It’s a running total of comments over time. It’s a longgggg time axis because the first comment is from 2015! Rotten Tomatoes (and similar sites) create entries for movies that have been announced even before production begins.
Interest (mainly positive but some negative) starts picking up from last July and subsequent trailers lead to more comments (again some positive and some negative). Some of the coverage of this troll attack is focused on the absurdity of people rating films that haven’t been seen yet but at this point, it is technically Rotten Tomatoes allowing people to say whether they are “Not interested” or “Want to see it”. Some of the comments are literally spam and some of the earlier comments are anti-Disney etc.
The next graph zooms in to the last few months:
There’s a spike of comments in February. Obviously some of that is an inevitable increase as the release date gets closer but the more overt hate comments really ramp up. The worst include comments about the lead actress (Brie Larson) being hit by a bus. The length of the comments also increase in the form of what are best called rants:
“Why Marvel decided to cast a very vocal racist and sexist aimed at white males, I’ll never know. If Robert Downey Jr. started saying that he didn’t care about the opinions of 40 year old white chicks and he doesn’t want to be interviewed by a white woman as its not inclusive enough, people would lose their minds. His career would be over, branded a racist and sexist, attacked in the media and his legacy tarnished. As a white male, I will not be supporting this or any other movie that stars Brie Larson. They say that Captain Marvel will be the new face of the MCU? As the villain because she certainly isn’t a her-o. “
How many is it though? Well, one comment anticipating somebody dying in a bus accident is one too many but for a sense of scale it’s about 14 comments over the past 10 days that are of the ‘arrghh SJWs! Feminazi!’ style crap. It’s not a huge number and the spike shown above is inflated by other people querying why there are so many anti comments for a film nobody has seen yet.
It’s a reasonable assumption that this is just the start though.