Nook McEdifice

I don’t know anybody who has a Nook but today we celebrate the valiant Kindle challenger of Barnes and Noble.

Also so is it noook (a bit like ‘nuke’) or is nuk (to rhyme with ‘book’)?


7 responses to “Nook McEdifice”

  1. I have one! Somewhere around here….. ;-D

    Mine was originally a gift to my father from someone else, and my father passed it along to me. I quickly abandoned it, though, because it was a true PITA and IIRC didn’t play well with my Mac.

    On the upside, playing with that Nook did encourage me to buy my dearly beloved Kindle. 🙂

    And it’s definitely like “book”.


  2. Nook as rhymes with book, as in a book nook or a breakfast nook. A nook is a niche, recess or corner space that is secluded, the kind of space in which one might curl up and read a book.

    The Nook has limped along — B&N has never been set up to really invest in it properly and has handled things badly the last few years along with its retail real estate problem. Kobo, which comes from the Canadian chain Chapters/Indigo, has probably done better, including in the U.S. But all the e-readers adjusted away to tablets the last few years. B&N teamed up with Samsung Galaxy to do the Nook tablet. The Fire tablet from Amazon is probably doing better than the Kindle, which was always sold at a loss for Amazon to simply establish their tech line a decade ago. And even those tablets don’t have to do well for those companies — you just need the Nook or Kindle apps on other tablets, like the iPad.

    Amazon’s bigger priority is their entertainment streaming and production services (Prime,) and tablets and phones work better for it in terms of mobile viewing. Data is where Amazon makes way more money, and the main reason they made the Kindle — not books. Again, all the books, e-books, audio, print, publishing production services like CreateSpace, and the ereaders make up only about 7% of their company. The only reason Amazon still bothers to sell books is that it brings in educated, upper middle class customers who are their prime customers for the real money-making goods and services, and provides the very valuable marketing data that they sell to marketers, corporations and political organizations. Their big competition is Facebook, Google and Apple, who all do the same thing, not Barnes & Noble. They bought Goodreads for the marketing data off of its users, not the books.

    So it doesn’t really matter how the Nook does against the Kindle because that’s not the point and never has been of the existence of the Kindle. Ebooks is a niche market for mainly heavy book readers (who are valuable data sources,) with enough cash and a willingness not to pirate, that took up some of the loss of the mass market paperback sales from the shrinkage of the wholesale market in the 1990’s. Barnes & Noble spun off its digital education services that were part of the Nook media arm as a separate company. They may eventually sell off/ditch the Nook in the device area and keep the app service. There’s not much point in them spending huge sums to try to compete with the Fire or iPads or Microsoft tablets of the tech industry. They aren’t a tech corporation mainly; they’re retail. Which is why they are being scooped out like a pumpkin for cash by stockholders, like a lot of the retail companies struggling or going under. (Whereas Amazon is a cross between Google and WalMart and wants to move into aerospace and cars. And they are also moving into healthcare and medical data, which means we’re all going to die.) B&N has 25% of the ebook market, and it is concentrating on multi-channel distribution and digital platforms, including ditching wholesale suppliers in print for its own bigger distribution centers, but teaming up with tech companies for the digital and online stuff. But it’s still on the sale block, so if the company gets bought, who knows what will happen. But it;s worth it for them for now to have a electronic device line geared towards e-books.

    Liked by 2 people

  3. I think a friend of mine has one. Mind you, she described me yesterday as having “flawless narrative intuition”, so you have to wonder about her judgement.

    (Based on a reading of one of my many unpublished novels. Yes, I’m still going to preen about it.)


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