Simple ‘math’: 42% * 35% =14.7%, ‘Steadfast conservatives’ = approx 12%, the two numbers are very similar for a reason.
Corner a market, and hold on tight to a niche.
Belated references to previous Trump post.
42% > http://www.gallup.com/poll/15370/party-affiliation.aspx Republicans including ‘leaners’ – target group for polls showing Trump’s popularity.
35% > http://elections.huffingtonpost.com/pollster/2016-national-gop-primary Aggregate poll support for Trump according to HuffPo
12% > http://www.people-press.org/2014/06/26/typology-comparison/types/steadfast-conservatives/ Pew Research Centre political typology